We were impressed by the value generated by Kinetic over a short period of time. They helped us step-change our understanding of the business drivers in one of our investments and to identify opportunities to generate much stronger growth. The Kinetic approach also generated strong alignment between investors and the management team.
Case for Change
The Private Equity business owners sought to improve their ROI and implement more robust decision making.
Shared Vision
To accelerate growth of a Private Equity owned operating company by improving the return on marketing investments across digital and more traditional channels, and by driving more robust data-based decision making.
Feasible Plan
We established a partnership with all key stakeholders and worked together to adjust the marketing strategies and clarify their alignment to company objectives. We then leveraged advanced analytics to quantify the impact of each business lever and modelled the financial return of each marketing activity, translating the insights into new communication, pricing and promotional plans.
Capability to Deliver
By equipping the team with much stronger analytics capabilities, the organisation now had the ability to refine plans ongoing. We identified the most effective marketing tools for generating growth and enabled the management team to recommend changes and gain alignment and commitment from the Board, who decided to resume and then increase its investment in Marketing.
Result
Turnover generated by marketing doubled without increasing budget by reallocating investment to the highest return marketing activities. Turnaround in numbers of customers after years of decline.
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