Kinetic have transformed the way we view and act on sustainability. Their sharp strategic thinking and strong business acumen, combined with a practical approach to execution and focused capability building, have truly enabled us to integrate sustainability into our corporate strategy and operations, and leverage it as a competitive advantage.

CEO / European Foodservice Group

Case for Change

A growing multinational with 80 years history in the sector faced a strong desire internally and a pressing need from its Customers to expand their industry leadership beyond product quality and affordability into sustainability.

Shared Vision

To shift towards Sustainable Product Leadership and become a bigger and (above all) better company for all its stakeholders (customers, employees, community, suppliers, shareholders).

Feasible Plan

We began with a full day leadership offsite where we aligned on the sustainability opportunity and co-developed a bold sustainability ambition (of which carbon neutrality). We then developed a set of strategic choices, supported by a robust execution plan aligned with all internal functions. To move to action, we established a sustainability program consisting of 10 critical projects for the near and mid term, owned by the European Foodservice Group teams and sponsored by the Exec Committee.

Capability to Deliver

Provided strategic competence and coaching in developing an integrated sustainability strategy, co-created with the lead team and worked them on how to integrate the Group’s sustainability ambition and actions into its culture / DNA. We built capability within the European Foodservice Group on key topics such as regenerative agriculture, renewable energy, sustainable procurement, reporting and circular packaging in collaboration with expert partners. Worked with the team on Purpose Led Branding to articulate why brands exist.


Leading Sustainability efforts in the European Bakery Industry with a series of high impact plans to achieve net zero by 2039

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