Leticia has 25 years experience working in Marketing in various senior roles at P&G and advertising agencies. This experience was gained across numerous different categories and regions with a focus on Latin America and the US Hispanic Markets.

Leticia holds an excellent track record for launching new product innovations, growing existing brands, developing brand portfolio strategies and reframing category needs. She has also worked as a consultant for several companies developing winning business strategies that consistently result in growing businesses.

Leticia has also devoted part of her career to education, worked for non profit organizations and led crowdfunding initiatives.

Focus Areas

  • Corporate & Communication Strategy
  • Organization Efficiency
  • Consumer Understanding
  • Marketing Innovation
  • Digital Transformation